Our Story

As one of Turkey’s most popular fresh meat and delicatessen brands, Nebyan Doğal has become a trusted guest in thousands of homes and restaurants — from families with children who have dietary sensitivities to gourmet enthusiasts who value premium taste and quality.

For years, we have managed every stage of the process — from livestock farming to meat production and food logistics — with utmost care and precision. Nebyan Doğal has grown into a model brand that not only sets industry standards in food safety and transparency but also contributes to rural development in its region.

Today, we are proud to bring the same dedication, craftsmanship, and quality to our beloved four-legged friends.



In 2022, we decided to use our generations of expertise in food and meat production to create additive-free, natural treats for our beloved pets. From raw material sourcing to production and packaging, we adhere strictly to international quality and safety standards at every step of the process.

Our state-of-the-art facility in Samsun, which also serves as Nebyan Doğal’s livestock hub, holds all the necessary certifications for the EU, USA, and Canada. Despite our high production capacity, we continue to craft every product with the same care, precision, and artisanal attention that define our heritage.



All of our products are carefully prepared by skilled butchers, inspected by veterinary specialists, and exported with certified analysis reports approved by the Ministry of Agriculture. Today, we proudly deliver our Baffs Naturals products to over 20 countries, including the United States, Canada, and many European nations, sharing our natural creations with pet lovers around the world.

We are strong advocates of a zero-waste food system — using by-products from our own meat processing facility to craft the highest-quality pet treats with respect for nature and sustainability.

Every ingredient we use is sourced from trusted local producers, utilizing meat and organ cuts from free-range, antibiotic-tested animals raised under veterinary supervision and regular health checks.

In producing our treats, we uphold the same rigorous standards as in human food production, ensuring that our products are completely free from additives, colorants, and preservatives — only pure, natural nutrition for your pets.



From livestock farming to the final consumer, we understand that the key to quality food production lies in sourcing the right raw materials.

Our entire process begins with access to clean, protein-rich, human-grade ingredients, and continues with meticulous craftsmanship and advanced production technology that transform these valuable raw materials into premium products.

No ingredient enters our facility without passing our strict quality inspections. We proudly offer only the products that are manufactured in our own factory, in full compliance with the highest food safety standards — ensuring complete traceability, purity, and trust in every batch.

Our Vision

To become a globally recognized brand that creates additive-free and trustworthy products inspired by nature for our beloved pets — carrying our philosophy of healthy nutrition and sustainable production into the future of pet nourishment.


Our Mission

We dedicate our generations of expertise in food and meat production to creating additive-free, healthy treats for our beloved pets. From raw material selection to production, packaging, and export, we strictly adhere to international food safety standards, building a sustainable value chain guided by a zero-waste philosophy.